Text Messaging and 10DLC Campaign Registration

This article provides information regarding text messaging and registering telephone numbers for text messaging on Level365 services

10DLC Registration

To protect consumers from unwanted and malicious text messages, carriers have implemented requirements for texting from business telephone numbers. This is referred to as 10DLC registration and is the regulatory process for businesses to use 10-digit telephone numbers for text messaging.

Effective September 1, 2024. 10DLC registration will be a mandatory requirement by cellular providers. Unregistered telephone numbers will no longer be able to send text messages.

10DLC Registration Process

Businesses must register their company (brand) and their type of messaging (campaign) to verify the messaging is legitimate and complies with current regulations. Once registration is approved, telephone numbers can be added to the campaign to enable text messaging. Completing 10DLC registration typically takes between 2 to 3 weeks.

  1. Brand Registration - Verifies who the business is. This provides information about the company initiating messages to the consumer including name, address, industry, and contact information.
  2. Campaign Registration - A collection of information used to identify the use case and verifies that the messaging is in compliance with carrier requirements. A campaign requires details such as the purpose and content of the messaging and the expected message volume.
  3. Approval - Carriers review the campaign details to ensure compliance with their policies and industry regulations.Once approved, businesses can start sending messages to their customers using their registered 10-digit phone numbers. Messages are then monitored for compliance with carrier guidelines and regulations.

Frequently Asked Questions

What is 10DLC?

10DLC stands for 10-Digit Long Code. These are traditional 10-digit telephone numbers (ex: 317-810-0024) that can be utilized for both voice and text messaging. 10DLC messaging lets businesses send text messaging to local telephone numbers. 

What is a 10DLC registration?

A regulated way for businesses to use standard 10-digit phone numbers to send text messages to their customers. This helps ensure messages comply with industry rules while reducing spam and other unwanted messages. It involves registering both the business and the purpose of the messaging to ensure compliance with carriers and regulatory standards. 

Do I need to complete 10DLC registration?

Cellular providers are making registration mandatory effective Septemeber 1, 2024.. Any Level365 provided telephone number with texting enabled must be registered in order to send text messages. 

How long does the 10DLC registration process take?

Completing 10DLC registration typically takes between 2 to 3 weeks. This includes, brand registration, campaign registration, and final approval. Providing complete and accurate information can help ensure a smoother and faster registration process.

What happens if I don’t register my telephone numbers?

Failing to register your 10DLC telephone numbers will lead to message filtering and blocking. Cellular providers are making registration mandatory and will fully block unregsitered traffic in the near future. You may be able to receive incoming text messages, but you will be unable to send outbound text messages

For additional text messaging information, please review our text messaging guidelines here.

 

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